Build Your Own Private Online Panel

Define your audience, and we’ll build you your own market research online community of pre-qualified healthcare professionals (HCPs).

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UNDERSTANDING MARKET RESEARCH ONLINE COMMUNITIES (MROCs)

MROCs are changing the way we learn from healthcare audiences and how we gather qualitative market research insights. They are also referred to as custom communities, as they include individuals who have been specifically recruited to participate in longitudinal market research.

MROCs are an invaluable resource for testing ideas, generating feedback, and exploring the mindsets of HCPs. They draw inspiration from online discussion threads commonly found on networking websites, but have been specifically customised for research purposes.

Benefits

  • Ongoing Research: Launch fieldwork throughout the year and rely on m360 Research’s expertise in market research operations, such as project management, scripting, sampling, scheduling, data management, and translations.
  • Quick Insights: Gather spontaneous and real-time insights from community members taking part in conversations and exercises around a given topic.
  • Expert Monitoring: Our team of experts is committed to offering dedicated support, dynamic activities, and vigilant monitoring to encourage your community members to actively share their valuable opinions and expertise.
  • Personalisation: Benefit from custom website development with branding colours, legal terms and policies, and content features such as daily news, newsletters, announcements, and more.

The Need for Custom Communities

Expertly curated and facilitated, custom communities enable market researchers to delve deeper into your audience’s behaviours, gaining real-time insights, and nurturing meaningful relationships.
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Talk to an expert today

Get in touch today and explore how MROCs can benefit your qualitative market research needs.